A brand is not just a logo and a fancy colour scheme. Your brand represents your business, your values, what it stands for. As the digital world gets ever more competitive, it is really important to have a strong, clear identity, both in attracting customers and building loyalty.
A successful branding campaign can be built up in a number of ways, but there are a few core aspects that all branding experts agree on. A brand begins with an idea or a concept. From there it expands and reaches across all marketing activities, social media campaigns and business ideas. Just like a building needs solid foundations, so too does any good marketing campaign need a solid and well-regarded brand. If you aren’t clear of your brand or who you are, you will never be able to truly engage with customers through advertising or social media.
The fundamental part of building a brand involves understanding why a business exists. What is the vision? What is the message? What are the business values? In understanding the core values behind a company, we can set to work on building a brand identity.
From this foundation, we then move onto establishing a unique selling proposition (USP). What is it that makes your business stand out from the crowd? What makes you better than your competitors? Whether it is a unique perspective, a unique product, or simply lower prices than others, you need to show off what sets you apart and what will appeal to your customers.