Google Analytics has made collecting data remarkably easy. We can see information from detailed demographics and time users spend on particular pages, right down to the number of times a call to action is clicked. The enormity of the data we can collect is a little overwhelming, but at Recycle Print, we are well-versed in how best to analyse the data.
Analysing data is the key. It’s all well and good collecting as much as you can, but knowing what to do with it what makes the difference between an average marketer and an expert. Google Analytics provides information on the past and present, which we can turn into an accurate prediction of the future.
The best use of the comprehensive data from Google Analytics is in analysis. This doesn’t simply mean running a report. It means taking the results and asking the questions that will provide answers on how to improve the profitability of a business. It means knowing which metrics to focus on and where adjustments can be made. It means simplifying reports into manageable chunks and making changes that add most value.
At Recycle Print, we are an Essex digital marketing agency with many years of experience in Google Analytics. We develop a custom strategy for all clients, focusing on specific areas of data to determine a means of driving the greatest return on investment. Our work enables small businesses to become data-driven and feel confident in the digital marketing arena. Some of the main elements of our approach include:
Whether you need assistance with conversions, dashboards, configuration, or data, Recycle Print is here to help. We work closely with you to help you get the most out of the Google Analytics platform. Contact us for a free consultation and see just how much we could help your business.