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Pay Per Click (PPC) is a form of internet advertising that brings traffic to websites. Advertisers pay the publisher whenever an ad is clicked on, which differs to organic, free SEO marketing. The range of PPC advertising options is making this an ever more popular form of digital marketing, primarily because it raises awareness of a business and can specifically target a certain demographic.

At Recycle Print, an Essex PPC management agency, we have been working with PPC for many years and understand the many benefits it brings and the best practices to adopt when using this marketing tool. PPC is a crucial part of paid search marketing. As well as bringing visitors to your website, good PPC management can accurately determine the cost effectiveness of any strategy and allows you to measure the success of each campaign. At Recycle Print, we are experienced in setting up, running and measuring the success PPC campaigns. When run alongside other marketing strategies, such as SEO, PPC can be a highly effective way to raise brand awareness and increase revenue.

How Does PPC Work?

PPC works through an online advertising system where advertisers pay for their sponsored links, images, videos and banners to appear on websites, blogs and search engines. Effective PPC management can give your logo, brand and business exposure on a various, specifically targeted pages across the internet. While PPC is a form of paid advertising, the targeting options and demand for relevance from advertising companies like Google, mean that all ads are related to what the internet user is looking for or browsing at that time.

Benefits Of PPC Management

At Recycle Print, we take a carefully structured approach to PPC management and manage the ads of our clients on a regular basis, analysing results and making small tweaks to the strategy to maximise profits. Our experienced PPC experts will carefully choose where to spend money using strategic analysis of keywords, landing pages and competitor strategy. Well-structured and optimised PPC ad campaigns can be very cost effective, and we work closely with you to produce successful results.

PPC advertising is a fast way to attract more traffic and can reach a wider audience than any SEO efforts, thanks to ad targeting. The added exposure that PPC advertising brings can expand your online visibility and help to establish your business as an industry leader.

The Cornerstones Of A PPC Strategy

The main aim of any PPC campaign is to bring as many people to your website for as little money as possible. The Google AdWords platform is an accessible program, but layered with great detail, meaning that while it can be relatively straightforward to launch a campaign, it is much more challenging to master the platform and make the most of all the additional features and extensions. Some of the basic steps we take at Recycle Print when looking at any business’ PPC strategy include:

PPC advertising need not be daunting. At Recycle Print, we will guide you through the essential facets of a PPC campaign and help you to achieve great results with your online paid marketing. As an Essex PPC management agency, we are experienced in producing results, so please do get in touch today. We offer a free PPC consultation to all new clients and would love to help you take your online strategy to the next level.