Search Engine Optimisation (SEO) is all about trying to win the Google race. Why is this important? Let’s face it, most people typically don’t go beyond looking at the top few searches (on the first page of google) when carrying out a particular search. In fact, the first result listed alone typically gets 40% of total clicks. So if you want to win business online ranking well on Google is critically important and can't be ignored.
SEO is a marketing strategy that focuses on getting to the top of the “natural” search results. Natural search results don't involve being charged per click (unlike Google Adwords)). SEO is all about understanding your audience and then focusing on relevant keywords to reach them. Getting to the top of Google can take time and depending on the market and the competition might never be achieved.
The digital space is ever-changing and there are many options when reaching your target audience (Facebook, Google, Twitter etc) but putting time in to get your SEO strategy will pay off in the long term if you put in the time now. Effective SEO will typicaly lead to more website traffic and in turn more online sales.
How does an SEO campaign actually work? Every website and business is different, and there is no “one size fits all” approach. When you work with us, we’ll study your business and industry to carefully plan an SEO campaign that’s built around your business needs. However, there are a few basic components of almost every SEO campaign that will be consistent. Some key SEO steps include,
SEO is a competitive marketing channel, and it’s important to move quickly and aggressively to stay ahead of the competition and on top of the market. To learn more about our SEO services, please contact us today. We offer a free SEO strategy consultation for all new customers.